No QR codes are the same. Even though the appearance in the outline can be hardly distinguished, the main differences of a QR code only become visible if you scan it using a QR reader and follow the link. This link can lead to websites, videos, virtual business cards, Facebook profiles, Facebook sites or scheduling tools. The possibilities are practically unlimited.
QR code campaign of lingerie label Victoria’s Secret
American underwear producer Victoria’s Secret has launched a rather unusual campaign in the United States.
QR campaign of the UK supermarket chain TESCO
The UK supermarket chain TESCO is the largest trade chain in Great Britain and the fourth largest in the world. TESCO operates around 5900 subsidiaries worldwide, including 354 in South Korea. TESCO is South Korea’s second largest trading business. Their QR campaign aimed at improving the situation without increasing the number of the subsidiaries.
European Charlemagne Youth Prize 2012
QR codes are already an integral part of Berlin’s daily life. The qrtool.de team found a poster of the European Charlemagne Youth Prize near the Bundestag. The Prize is awarded to projects carried out by young people that foster understanding, promote the development of a shared sense of European identity, and offer practical examples of Europeans living together as one community.
Designer QR code of ZDF
A very successful example of a designer QR code, both visually and technically, can be currently seen in Berlin Central Station. ZDF shows how an attractive design can harmonize with a good technical implementation.
